If any industry caters to all types of consumers, regardless of age group or income, and is always the target audience, it must not be the popular fast fashion department store on the streets and alleys. Like MIEIVC, Mingchuang Youpin Miniso, Nomi NOME, etc., they are all very mature, rapidly developing, and blooming fast fashion department store brands nationwide.

What? You said you haven't heard of these brands? Actually, you may not be unfamiliar with it, after all, we often give it the attributes of "ten yuan store" and "five yuan store".

 That's right, regardless of the size of the items in the store, they are all 5 or 10 yuan, without exception. Standing at the door, you will automatically remember the male voice solo from childhood, "Starting from five yuan, everything is available and sold

A bustling ten yuan shop. Why is it so popular in just a few short years?

From a consumer perspective, things bought in a ten yuan store are usually relatively affordable, and the quality is not too poor. Not only does it have a complete range of products, but its cost-effectiveness is also quite high, which can basically meet the needs of daily life.

From the perspective of merchants, it naturally means high customer flow and high profits. Generally, products purchased at a ten yuan store for 5000 yuan can be sold at a price of 10000 yuan or even higher. How can such high profits not impress entrepreneurs?

Being able to develop at such a speed to its current scale indicates that it is indeed commendable

1. Price advantage, low price attraction, quality retention, using lower prices to create higher quality

2. Fashion department stores, self-service shopping, and a relaxed shopping atmosphere, catering to all ages and men

3. Direct supply chain transportation, from factory to store, without intermediaries earning price differences

4. High consumption frequency, low threshold for customer orders, continuous passenger flow, and explosive popularity

5. Luxury products with a complete range of products, SKUs comparable to supermarkets, covering 99% of daily necessities

Of course, product quality is the core to maintaining the vitality of enterprises, and in the context of consumer upgrading, most consumers have become more rational. Therefore, this type of fashionable department store is becoming more and more popular among consumers. At the same time, homogeneous competition is also becoming increasingly fierce. If there are investment plans, it is necessary to fully conduct market research. Brands such as MIEIVC, Nomi NOME, and Mingchuang Youpin MINISO are all on the rise, Brands that are more worthy of cooperation.