Most of the popular boutiques are located in commercial areas with high pedestrian traffic, which meets many of the requirements of physical stores. Based on the variety of products in the boutique, the audience is still relatively broad, so there should be greater flexibility in location selection. Taking MIEVIC Life Department Store as an example, what are the suitable places to open a store?
1. University City
Students are very quick to come into contact with new things, and many interesting and fresh content can be quickly digested by students. Fashion, aesthetics, internet celebrity and other content are symbols of youth, especially the most popular Nordic style, which is most favored by students. The products of MIEVIC Life Department Store have a unique design, and personalized products are the favorite of students. Here, you can find beauty products, skincare products, fashion pendants, digital products, and more. Moreover, MIEVIC measures prices based on quantity, and the prices of individual products are lower. For students who have strong consumption intentions but lack sufficient funds, it is definitely a blessing.
2. Residential areas
MIEVIC's Nordic style is particularly prominent in home and daily necessities, especially in the current layout of most households that lean towards a minimalist and fashionable style. Both the color tones and product styles perfectly meet the decorative requirements of modern households. Moreover, the extremely high cost-effectiveness is more in line with the frugal mentality of housewives, bringing a qualitative improvement to furniture life.
3. Around the office building
The main consumer group of boutiques is still the working class, who have good consumption ability and high demand for materials. This consumer group has high requirements for products, such as appearance, functionality, and quality. With strict selection requirements like MIEVIC, the quality naturally meets their needs.
Modern people's pace of life is getting faster and more stressful, and their personal disposable time is very limited on weekdays. Many people do not go to boutiques to buy certain daily necessities because they lack them. So if we open a boutique store like MIEVIC Life Department Store in the place where they pass by every day, will it provide greater convenience for the public?