Some brands in the fast fashion department store industry have experienced a significant decline in performance since 2014, but have not received appropriate adjustments, leading some industry insiders to withdraw from the market. How should the future of fast fashion department stores be built? Can "new retail" really become the development direction of fast fashion department stores in the future?

　　MIEVIC provides a good answer. Standing in the turbulent traditional store sales market, change is always everywhere. Faced with the dual attacks of consumer upgrades and e-commerce in recent years, MIEVIC quickly focused its attention on "new retail". The essence of new retail is to utilize the development of current technology, improve the efficiency of traditional retail, and achieve integration.

　　In this era where beauty is justice, the more popular design of traditional home department stores has caused visual fatigue for consumers, and the difficulty of entering stores has become the most headache for department stores.

　　MIEVIC values scene based design, showcasing the essence of Nordic style, without complicated decorations. It uses color blocks and lines to distinguish embellishments, and lighting to create an atmosphere, showcasing a avant-garde and ultimate visual and spatial experience from the outside to the inside.

　　At the same time, pay attention to the combination and matching of related products, and use situational methods to reproduce actual usage scenarios; One stop shop provides customers with what they need, making the space more layered and shopping more enjoyable.

　　For the retail industry, the connection rate is particularly important. The so-called connection rate refers to whether you bring a small speaker or other electronic products with you when buying headphones. A good product layout can often stimulate consumers' connection consumption.

　　Fast fashion brands conducting online shopping is an inevitable choice to adapt to the development of new retail. This not only introduces purchasing methods from offline to online, but also should be seen as an extension and deepening of consumer shopping experience.

　　Only by connecting offline and online consumption can sales not always be troubled by flat efficiency. Stores should be the starting point of offline traffic for consumers, not the end point of consumption. In addition, the full store network owned by Miguel can conveniently bring real and direct product experiences to consumers through online channels.

　　In today's era of disruptive changes, if we can keep up with the changes, we can earn business opportunities; If we cannot keep up with changes, we can only be eliminated by the times. Nowadays, the Internet has been given a new historical mission, and terminal sales should also repeatedly explore and explore the integration of the Internet and their own models to achieve disruptive innovation in future business models.

　　MIEVIC believes that in order for fast fashion home department stores to survive, they must innovate and no longer wait for consumers to come to them with outdated ideas. They need to inject the latest vitality into product channels and attract more consumers, which is the better way out for fast fashion department stores.